Wednesday, 21 August 2013

a.p.c x Yeezy

I won't lie I am no Yeezy fan, I find him arrogant, angry and beyond publicity obsessed despite being a musical force to be reckoned with... which is a shame because his twattish tendencies end up outshining the fact that he is practically a musical genius almost as cool as the late great Biggie. Anyway, Kanye bashing aside I AM a massive fn of Jean Touitou and his wonderfully minimally Parisian brand A.P.C... So I will put my hostilities aside to celebrate ANOTHER great collab that Jean has magicked up and that is a capsule clothing collection, 2 years in the making with Monsieur Yeezy. This is further proof of West's perfectionist tendencies, apparently he wanted the fabrics, cuts and designs to be just so. Shame he couldn't manage with his sadly terrible efforts at Ready to Wear, okay okay I will be nice.

I can't ay much more than it is a lovely collection... it is perfectly minimal, chic and I recon would hang on the body in such a way that you just can't put into words why it is just so marvellous. If you are a fan or watcher of the Yeezy you will understand why this just screams him, but it is understated as opposed to brash, label heavy and edgy like he usually appears aesthetically. And for that I simply love it. I wan the t shirt... mostly cos I love a man's tee and because I am a lady and doubt it'll fit me in the way it would a penis packing Yeezy lover. 

So aside from the Kanye bashing, and blatant humble pie eating may I take this oppurtunity to heap further praise on the A. P. C founder, as he has successfully created a collaboration that is not only desirable but in keeping with the ethos and identity of his brand. It ain't too pricey either. But please don't buy into this cos of Yeezy, buy into it because it is a feat of clothing beauty and the sheer obsession and attention to detail West has poured into it mean that the fit, silhouettes and quality appear to be just delightful and well worth investing. And they aren't as ugly as the Nikes he designed. 

images courtesy of

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